Video ... The Now in Legal Branding ... Adapt or Perish
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This program will cover various aspects of how lawyers are using video to market to clients.
Speaker: Corey Saban
Course Content:
1. Why video?
- Stats on YouTube
- How people are searching google
- demographics of who is looking at video
2. Video and your website
- Most web sites are static, benefits of video from an SEO point of view
- Benefits of video in regards to building an online relationship
- How websites react to video Prospect viewing habits of your web site with and without video
3. Fragmented audience
- We all find information in different places i.e. think news sites and social media.
- Why video vignettes need to be everywhere
- Power of YouTube and your video
4. Video and Social media
- Is Facebook right for you? How to post to Facebook Vs. Linkedin?
- Is Twitter right for your firm and how to share video
- Posting video to social media sites in an engaging way....The power of a question
5. Choosing the right video company
- Why can't I just do it myself?
- Who should I trust?
- How much should I pay?
- All video is not created equal.
- How long should the video be?
- How long does it last on my site?
6. Closing Thoughts
- Why you must have video now or wait till it's too late.
- When to do video
- How to implement it
- What is video vs. commercial
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