A Framework to Improve Persuasion and Increase Leverage in All Aspects of Life
Beyond logical argument, this insight-filled and entertaining program examines persuasion in a fresh light and gives lawyers skills to effectively persuade anyone—including clients, opposing counsel, and staff.
Speaker: Brian Hammer
Course Content
The Elements of Persuasion
Credibility, managing emotion and logical structure are all important in persuasion. Learn the essence of how to invite opposing counsel, decision-makers and others to support your objectives.
Turn Conflict into Influence
People become upset and conflict-oriented because they perceive that otherwise they are not going to get their needs met. Learn to identify the other's needs in order to get more of yours met.
The Stages of Effective Listening
Lawyers are often good speakers and great at presenting logical arguments. A major component of building influence in relationships and satisfying clients, however, is found in the art of listening. Giving another your undivided attention builds credibility and trust and evokes a reciprocal open-minded response. Learn advanced listening skills that can help you get better results.
Overcoming Defensive Reactions
Under stress, communication tends to become aggressive and/or avoidant. Learn to minimize defensive reactions and get better results, even during difficult conversations.