The Evolution of Rules of the Road to Rhetorical Questions
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Rhetorical questions have been around since Ancient Greece. A carefully crafted rhetorical question can, if delivered well, persuade an audience to believe in the position of the speaker.
Jurors want to be Sherlock Holmes or, in today’s world, Bones. They want to make the discovery, solve the mystery. Engaging a jury is not about knowing the right answers, but knowing the right questions. A great question is great, in part, because of the context in which it is used.
Rhetorical questions engage the listener’s attention in the way that rules cannot. They pull the listener into the topic as opposed to pushing information on them.
Rhetorical questions are thought-provoking questions that give power to your jurors-power to talk about what's important to them, power to lead the conversation where they want it to go, power to express their thoughts more clearly than ever before and power to embrace the answer as their own.
This webinar explains the process of transforming Rules into Rhetorical Questions, the power of rhetorical questions and examples of rhetorical questions from actual cases. It will explain the science behind why rhetoricals work and how it has been tested in hundreds of focus groups in the US and Canada.
This is the next advance in the evolution of persuasion for plaintiffs lawyers.
Speakers: Paul J. Scoptur, Robyn Wishart |
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